ETF Alerts


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ETF Alerts

If you invest in ETFs and would like a tool that can help you get in at the beginning of a new up-trend or get out when the trend is just beginning to trend down, we think you should give serious consideration to this service.

ETF Alerts generates alerts for five moving average crossover systems and it provides an RSI measurement that can be used to reduce the probability of buying an ETF that is likely to reverse course immediately after you buy it. Alerts are generated for the 30-day, 50-day, 100-day, and 150-day moving averages. All alerts are generated when the 5-day moving average crosses the longer moving average. We also include a Donchian crossover system. That is, a signal is generated when the 5-day moving average crosses the 20-day moving average.

The crossover of any moving average by the closing price is notoriously subject to whipsaws (signals that are reversed the following day or soon after). Many traders therefore require that the crossover be sustained for several days before they act on the alert. Alternatively, they might use a short moving average versus the longer moving average. In our algorithm, in order to detect more meaningful crossovers and to cut down on whipsaws, the formulas use a 5-day moving average cross of the longer moving average rather than a cross by the closing price of the longer moving average. The purpose is to obtain more trustworthy signals than the simple cross of the closing price versus the longer moving average. The tradeoff involved in using a 5-day moving average to generate signals is that it is slower at generating a signal than the closing price would be. However, we believe that when the signals are generated they are less likely to be false signals.

For example, a cross by the 5-day moving average of the closing price from below to above the 30-day moving average will generate a “30-Up” alert. A cross by the 5-day moving average of the closing price from above to below the 30-day moving average will generate a “30-Dn” alert. Similar alerts are posted for the other four moving averages. The idea here is that when a new trend begins, an early sign will be a crossover of the moving average by a short moving average.

The moving averages used are all simple moving averages. Our tests have convinced us that although exponential and weighted moving averages are a little faster than simple moving averages, simple moving averages produced better total returns on average. That is, simple moving averages made greater profits for most stocks most of the time.   For additional information on simple vs. exponential moving averages, go to http:/

We also include the 14-day Relative Strength Index (RSI) for those who would like to incorporate a short-term strength measurement in their system. For example, a crossover with a surge in price would register a higher RSI than a crossover without a surge in price. An ETF with high relative strength at the crossover is less likely to reverse course immediately to generate the opposite signal. We also provide volume surge information for the day on which an alert take place. That way, a person could, for example, concentrate only on crossovers that occur with a 50% or 100% surge in volume.

New investors could experiment by creating “paper portfolios.” They could “buy” an ETF when it generates an “Up” alert and “sell” when it generates a “Dn” alert. A portfolio could be created for each moving average system, with the individual keeping track of the trading activity and profitability of each. Over time, an individual should be able to decide which system gives the best investment experience. What works best for one person may not work best for another.  However, when you test these systems, do not slavishly buy on every “Up” alert or sell on every “Dn” alert.  Respond as a reasonable trader would.  These are alerts, not buy or sell instructions. If you get an “Up” alert, review the stock’s chart and see if there is overhead resistance or some other reason to avoid the stock.  The alerts are supposed to alert you to the fact that a crossover has occurred.  They are not intended for you to become a slave to them.  We certainly don’t use them that way.  Out of a list of 20 alerts, we might reject most of them (or even all of them) because of something undesirable about their chart patterns.  The alerts are intended to help you become much more efficient by narrowing the field of possible investment candidates.  Out of hundreds of ETFs, the alerts show you which ones have satisfied a crossover condition.  You must then conduct a visual inspection to determine whether or not you should act by buying or selling.

The advantages of these particular moving averages is that they each have their followers. That means their signals are somewhat like self-fulfilling prophecies. People who believe in the importance of the 50-day moving average, for example, closely monitor their stocks as they approach that average. They know that institutional investors tend to do the same thing. Therefore, when a stock crosses the average, there is often an influx of new buyers who add their strength and support to the new rising trend. Donchian’s approach has a reputation of giving excellent signals, and that system is key to the discipline used by many investors.

Many technicians monitor these moving averages even though some of them do not immediately act on every signal. For them, the averages serve as a kind of stock “direction bias indicator.” When a stock crosses below its moving average, these traders might lighten up on the position, or take on a selling bias toward the stock. Traders and investors react to these moving averages in a variety of ways. The bottom line, though, is that each of these moving averages is extremely important to a very large number of people.

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Published by Dr. Winton Felt

Dr. Winton Felt Educational background. Dr. Felt did his graduate level studies in Systems Engineering/Applied Mathematics, English, Management, and Clinical Psychology. During a good portion of the time he was involved in his graduate studies, Dr. Felt also operated his own business, teaching advanced reading and study techniques at four colleges in Southern California, and conducting special classes for various Christian organizations. General history of securities-related experience. Felt began his study of security trading patterns (emphasizing the “point-and-figure” method and outcome probabilities associated with various patterns) when he was in his early 20's. He became a professional in the financial services industry in 1985. He did his basic brokerage training at Merrill Lynch and achieved perfect scores on the “Series 7” in the areas of “Portfolio Analysis” and “Investment Strategies.” At Merrill Lynch he became the “Mutual Fund Coordinator.” A few years later, he was recruited by Bateman Eichler, Hill Richards (Everen Securities) to finish the development of a stock-trading system and to use it in managing a pooled account. He then founded Asset Management Systems and continued his work on the development, analysis, and evaluation of investment disciplines and strategies. He used multivariate analysis to test the profitability of more than 50,000 investment strategies. He then used the results of his analyses to design high total-return strategies. He also wrote algorithms to enable a computer to search through thousands of stocks to identify those that have any of a variety of behavior patterns known as "setups," price and volume configurations that most often occur shortly before a price surge. Dr. Felt created the Market Bias Indicator (MBI), also known as the Felt Oscillator, the Force of Trend (Group Pressure Gradient) indicator, and a procedure for discovering what he calls "Key Intraday Levels." He managed portfolios, created investment disciplines, created the publication originally known as Value Indicator (later renamed The Valuator), created what was originally a 70-page weekly publication known as StockAlerts (our present StockAlerts subscription service is a derivation and subset of this no longer available publication), and was the founder of Stock Disciplines, LLC. Work and licenses before becoming the principal officer of Stock Disciplines, LLC. Dr. Felt has held various licenses as an investment professional. During the years immediately before he became the principal officer of Felt Financial, LLC. (through which he managed investment advisory accounts), Dr. Felt held a “Series 7” General Securities license and was registered with the NASD. He also held a “Series 24” license issued by the NASD. A “Series 7” will qualify a person to be a “Registered Representative” or “Investment Broker,” and is the license held by the more qualified “brokers” at major brokerage houses. This license is a prerequisite to sitting for the “Series 24” exam. The “Series 24” license is required for those who supervise other brokers (securities regulations stipulate that every Broker/Dealer firm must have at least one individual who is licensed as a "General Securities Principal"). Having both a “Series 7” and a “Series 24,” Dr. Felt had the NASD designation “General Securities Principal” (it should be noted that registration and licensing by the State of California, the SEC, or the NASD does not represent a mark of approval or endorsement by these regulatory bodies, but that certain standards of knowledge and other requirements have been satisfied). During this time, Dr. Felt was affiliated with Titan Value Equities Group, Inc. as a Registered Representative, a Registered Principal, an Advisory Associate, and as the manager of an Office of Supervisory Jurisdiction. Felt Financial, LLC. (of which Dr. Felt was the principal officer), remained in the investment advisory business as a Registered Investment Advisor until December 31, 2005. After that date Felt Financial, LLC. became Stock Disciplines, LLC., and the firm (and Dr. Felt) stopped providing investment advisory services (use the link below for more on why the advisory business was abandoned). Dr. Felt has also conducted investment strategy seminars and tutorials for investors and brokers. Past Affiliations. Biola University in La Mirada, Asset Management Systems located in Costa Mesa and Newport Beach, and Felt Enterprises with primary locations in Oceanside and Carlsbad in California, USA. Articles Published. To see a few articles written by Dr. Felt, click on Articles. If you know or have ever met Lawrence, Carolyn, Winton, Shirley, Wendy, Anthony, Larry, or Gail, we have a message for you. Read The Message For more on Dr. Felt's strategy testing and why he stopped managing money for others, see item #10 after clicking on Leaving the advisory business. Return to About Us for information about the company. View